Tips for starting a blog
One of the greatest joys in life is making observations. We understand this on a deeper level when we’re older. I was a really logical kid, stuck in class, diving deep into any topic.
When I graduated high school in 2001 and started college I quickly found myself taking up interesting subjects related to publishing and distribution. But I’ve always been a content creator and one I’m very passionate about. When I first started as a part of the BBC News Reporting team, I spent three months as a sub-editor and journalist in the print division.
This prompted me to collaborate with popular and successful writer James Walton to launch the British Magazine, a prestigious publication based in Edinburgh. We rose from 100,000 to 170,000 in circulation in just over a year, covering various types of communities and events.
While I’m currently working in London for one of the leading media organisations in the world, I’m still proud to take a pot-shot at some of the mundane challenges that I encounter everyday as I take on tasks that I’m responsible for, from external editing to copy editing.
I want to highlight three thoughts that I’ve had after I’ve completed a massive write-up, in my specific words, “the most stressful and most rewarding process of my career”, and illustrate these thoughts with a list of reasons why I’ve been right.
Here they are:
1. Be grateful for how easy the writing process is
When you start a blog, you may wonder what you’re actually doing. You’re essentially asking someone to go through their life story, to write something that will have a large impact on them, because “if it’s good, people will get it”.
I have had six editorials that have had a positive impact on people. I’ve surprised hundreds of people.
It didn’t feel like work. It felt like a safe space for me to be myself in.
2. It’s rewarding being able to celebrate success
A number of times throughout the writing process, I have received poor reviews from fellow journalists. They’ve bemoaned that I didn’t do enough work, or that I wasn’t good enough for the particular job. But I’m always rewarded with high praise from clients who’ve come to me to create and promote a media brand.
You will be amazed at the number of contacts and clients you will come across that, when you’re reading your social media pages, you will be much more engaged than the supposedly bad reviews that come direct to your inbox.
3. Don’t worry about ending up bored or overwhelmed
It’s not uncommon to imagine that a massive list of tasks will only really drag you down and make you feel powerless. When I was working full-time as a sub-editor in a media publication, writing an article would take between 3 hours and 10 hours to complete. This meant I would often write for hours on end, to be completed later that night.
But when I had a chance to take a break, I would go write. I would sit in front of the laptop and I would write for hours, until I’d feel good, I’d relax, then I would go take a shower, show my partner, turn over to the kitchen table, grab a hot drink, crack out my MacBook and stick a bunch of new content in.
Everything I write will be a read, in my opinion. If you’re worried about getting distracted with the technicalities of creating a blog and then creating content that engages with readers, you will never be successful as a content creator.
You’ll get invited to 10 different meetings in a week. It’s only a matter of time before you’ll be presented with chances to collaborate with managers, and I’m certain that your writer will be a competent writer of the English language.